內容簡介

  以大數據重新改寫資本主義
  
  《大數據》作者預測數據將如何掀起市場經濟的革命,以及面臨淘汰的現金、銀行與大型企業!

  
  現代史中,資本主義一直是企業與金融家的故事。這一切都將因大數據革命而發生變化,數據正在取代金錢成為市場行為的驅動力。
  
  市場經濟由市場與企業協調,價格則是呈現商品價值與服務最便捷的方式。在這過程中,卻丟失了有價值的細節。如今,進入數據時代,大量的資料在合作夥伴間簡單、便宜且快速的流動,這興起的經濟模式帶來了像BlaBlaCar這種新興的企業。使用數據幫助參與者找到更匹配的市場正火熱升溫,交易與效率的改善將重塑各種市場。隨之價格將不再是主要的焦點,對金錢與銀行的需求減少,企業不得不改變以往經營的方式。
  
  當大型金融公司與企業將被創造市場而非製造產品的小型團體與個人取代,勞動市場也面臨工人再培訓,以及普遍基本收入的需求。數據資本主義時代的黎明已至,迎面而來的是繁榮還是衰敗?本書是捍衛美好未來的必備指南。
  
  「20年來,數位經濟下的平台大廠獲得巨額利潤。這本書解釋了我們如何將數據豐富性轉為每個人的勝利。所有相信競爭與公平財富分配的人都應該閱讀。」–《區塊鏈革命》、《維基經濟學》、《打造維基型組織》、《數位化經濟時代》作者唐.泰普史考特(Don Tapscott)

  (文/博客來編譯)
  
  From the New York Times bestselling author of Big Data, a prediction for how data will revolutionize the market economy and make cash, banks, and big companies obsolete
  
  In modern history, the story of capitalism has been a story of firms and financiers. That's all going to change thanks to the Big Data revolution. As Viktor Mayer-Schönberger, bestselling author of Big Data, and Thomas Ramge, who writes for The Economist, show, data is replacing money as the driver of market behavior. Big finance and big companies will be replaced by small groups and individual actors who make markets instead of making things: think Uber instead of Ford, or Airbnb instead of Hyatt.
  
  This is the dawn of the era of data capitalism. Will it be an age of prosperity or of calamity? This book provides the indispensable roadmap for securing a better future.
  
  Review
  
  "A welcoming and comprehensible narrative featuring interesting profiles of key personalities driving the Big Data revolution...The future marketplace of goods, services, and ideas will benefit from a wide readership of this instructive study."―Booklist
  
  "An unnerving yet plausible portrait of a future in which 'finance capitalism will be as old-fashioned as Flower Power.'"―Kirkus
  
  "Anyone interested in the future of business should read this fascinating book as soon as possible. By now it is conventional wisdom--thanks in no small part to Mayer-Schönberger's previous book--that big data will transform the way firms operate. Reinventing Capitalism in the Age of Big Data makes a compelling case that it will change the nature of the market itself. With brilliant insights, it explains how the shift from simple price signaling to data-rich preference matching will determine the winners and losers of the 21st century economy, and thoughtfully outlines steps to curb the excesses of this new environment."―Kevin Werbach, The Wharton School, University of Pennsylvania
  
  "Reinventing Capitalism is a stunning and extremely provocative sketch of a world where data flows replace money flows and where data becomes a new kind of currency and provokes a new kind of capitalism. I highly recommend this astounding book that will help us all reimagine what capitalism could become in our new, data centric, AI based world."―John Seely Brown, Former Chief Scientist, Xerox Corp; Former Director, Xerox Palo Alto Research Center (PARC); and Co-author of Design Unbound
  
  "In the past 20 years, the big platform players of the digital economy have reaped huge profits. This book explains how we can turn data-richness into a win for everyone in society. A must-read for all who believe in competition and fair distribution of wealth."―Don Tapscott, author of The Digital Economy, Wikinomics, and Blockchain-Revolution
  
  "That data are a valuable resource is widely recognized. But ideas on how best to organize a data economy are far and few between. This book offers plenty of food for thought."―Ludwig Siegele, Technology Editor of The Economist
  
  "Digitalization is challenging us to re-think the future of our economy. This thought-provoking book provides excellent insights and guidance."―Henning Kagermann, former CEO of SAP and President of Acatech at the National Academy of Science and Engineering
  
  "It's vogue today to proclaim the 'death of capitalism'--and yet the one truly global system is going through profound reinvention as a combination of technological forces reshape every aspect of our economic, political and social lives. This book is an absolutely essential guide to our collective digital future and equally importantly, a sensible manifesto to shape it for everyone's benefit."―Parag Khanna, author of Connectography: Mapping the Future of Global Civilization and Technocracy in America: Rise of the Info-State
  
  "This refreshingly optimistic book, full of fascinating examples, shows how the digital age can lead to a future of data-rich markets that empower individuals and improve our lives in a diverse and inclusive society."―Urs Gasser, professor and executive director, Berkman Klein Center for Internet & Society, Harvard
  
  "For a generation, information technology has progressively driven down transaction-costs and displaced a universal tradeoff between richness and reach. This landmark book takes that logic to an entirely new plane, where the richness of data merges with the open and unbounded reach of markets. The possibility of data-rich markets is a vision that should challenge and inspire every corporate strategist and public policy maker."―Philip Evans, Senior Advisor at The Boston Consulting Group and BCG Fellow
  

 

詳細資料

  • ISBN:9780465093687
  • 規格:精裝 / 15.9 x 23.5 x 2.5 cm / 普通級

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