內容簡介

透視不理性,理財更順利!

  《誰說人是理性的!》行為經濟學大師丹.艾瑞利又一力作!

  為什麼我們總是做了錯誤的財務決定?
  為什麼付錢時總是感到肉痛?
  為什麼要花錢找房仲?
  為什麼我們覺得買貴了沒什麼只因從前也曾買貴過?
  艾瑞利將解答所有不理性行為的疑問,並協助我們做出更好的選擇!

  在新作Dollars and Sense中,艾瑞利與金融喜劇演員、作家Jeff Kreisler合作,討論從信用卡債務、家庭預算到假日特賣等廣泛的民生議題,他們指出一般人對金錢的想法往往是錯誤的,我們應當知道更多才對。透過具體、明確的建議與各種奇妙案例研究,我們將可避免下意識的恐懼與慾望,激發出潛在的理財本能,並養成好的金錢習慣。

  承襲《誰說人是理性的!》、《不理性的力量》、《誰說人是誠實的!》、《不理性敬上》一貫引人入勝的風趣筆觸,Dollars and Sense提供我們理解與改善理財選擇所需的實用工具,節流並聰明花費,過上更好的生活。(文/博客來編譯)

  Blending humor and behavioral economics, the New York Times bestselling author of Predictably Irrational delves into the truly illogical world of personal finance to help people better understand why they make bad financial decisions, and gives them the knowledge they need to make better ones.

  ‧Why does paying for things often feel like it causes physical pain?
  ‧Why does it cost you money to act as your own real estate agent?
  ‧Why are we comfortable overpaying for something now just because we’ve overpaid for it before?

  In Dollars and Sense, world renowned economist Dan Ariely answers these intriguing questions and many more as he explains how our irrational behavior often interferes with our best intentions when it comes to managing our finances. Partnering with financial comedian and writer Jeff Kreisler, Ariely takes us deep inside our minds to expose the hidden motivations that are secretly driving our choices about money.

  Exploring a wide range of everyday topics—from credit card debt and household budgeting to holiday sales—Ariely and Kreisler demonstrate how our ideas about dollars and cents are often wrong and cost us more than we know. Mixing case studies and anecdotes with tangible advice and lessons, they cut through the unconscious fears and desires driving our worst financial instincts and teach us how to improve our money habits.

  Fascinating, engaging, funny, and essential, Dollars and Sense is a sound investment, providing us with the practical tools we need to understand and improve our financial choices, save and spend smarter, and ultimately live better.

  Review

  “[A] valuable guide... Engaging and funny, rife with anecdotes and advice, the book defangs a difficult topic while teaching a lot.” (Publishers Weekly)

  “A lively look at how even the wisest among us are too often fools eager to part with our money...A user-friendly and often entertaining treatise on how to be a more discerning, vastly more aware handler of money.” (Kirkus Reviews)
 

作者介紹

作者簡介

  Dan Ariely is the James B. Duke Professor of Psychology and Behavioral Economics at Duke University, and is the founder of the Center for Advanced Hindsight. His work has been featured in the New York Times, Wall Street Journal, Washington Post, Boston Globe, and elsewhere. He lives in North Carolina with his family.

  Jeff Kreisler is just another Princeton educated lawyer turned award-winning comedian, author, speaker, TV pundit, speechwriter, and advocate for behavioral economics. The New York Times calls him "Delectable," Rachel Maddow (MSNBC) says, "You'll be laughing all the way to the bank," and his kids still think he's "cool." He specializes in money, politics, and other human encounters. His first book was the satire Get Rich Cheating. jeffkreisler.com
 

詳細資料

  • ISBN:9780062699565
  • 規格:平裝 / 13.5 x 20.8 x 1.8 cm / 普通級 / 單色印刷 / 初版
  • 出版地:美國

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